Business Development & Market Entry
Cross-border business development is, first, a trust problem. Second, a transactional one. Treating it in the wrong order is the most common reason expansions fail. Tigara Group's practice works in the right order.
How the practice helps.
Each engagement is scoped to the client's specific cross-border situation. Common service areas:
Lead generation across new geographies
Targeted prospect identification, pre-qualification, and warm introduction in markets where local presence and language matter as much as the offer.
Export marketing planning
End-to-end planning from product-market fit assessment through channel design and country prioritization.
Market entry strategy
Entry mode selection, competitive positioning, regulatory and cultural readiness, and phased rollout planning.
Cross-cultural negotiation support
Direct support during partnership and distribution negotiations where cultural register meaningfully shifts outcomes.
Import/export advisory
Trade compliance, documentation, and risk-management guidance grounded in federal trade policy experience.
Partner identification and vetting
Local partner search, due diligence, and relationship architecture across distributors, agents, and joint-venture candidates.
Three client profiles.
Mid-market exporters
Companies making first-time international moves or facing cultural distance greater than the geographic distance.
Foreign entrants to North America
Companies entering U.S. or Canadian markets through Florida or trans-border partnerships.
Government trade agencies
National or regional bodies operating investment promotion or export development programs.
Project-based or retainer. Confidentiality is default.
Boutique scope. Outcomes scoped before kickoff so both sides know what success looks like.
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